A/B Testing: It is a method used in marketing to compare two versions of a webpage, email, or other marketing asset and determine which performs better.

Above the fold: It is the part of a webpage that is visible without scrolling, based on an average screen size. The term comes from the print world, where above the fold content is literally the top half of a newspaper when it’s folded.

Brand Awareness: This term refers to how familiar your target audience is with your brand and how well they recognize it. It’s typically a marketing goal, early in a product or brand lifecycle.

B2B/B2C: Business-to-Business (B2B) marketing involves the sale of one company’s product or service to another company, while Business-to-Consumer (B2C) refers to the process of selling products and services directly to end-user consumers.

Content Marketing: This strategy revolves around creating, publishing, and distributing content for your target audience, typically for attracting, engaging, and converting potential customers.

CRM: Customer Relationship Management (CRM) is a term that refers to the practices, strategies, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.

Demographics: In marketing, this term refers to the statistical data of a population, such as age, gender, income, race, and occupation, which is used to identify markets.

Direct Marketing: This involves delivering promotional material directly to the individual consumers, instead of using an indirect medium like television or radio.

Engagement: This term refers to the level of interaction between a brand and its audience on social media platforms.

Email Marketing: This form of direct marketing uses electronic mail as a means of communicating commercial or promotional messages to an audience.

Funnel: A marketing funnel describes your customer’s journey from the initial stage (awareness) to the conversion stage (action).

Forecasting: In marketing, this is the use of historic data to determine the direction of future trends.

Guerilla Marketing: This unconventional form of marketing relies on creativity, high energy, and imagination, focusing on cost-effective strategies to promote a product or service.

Geomarketing: It refers to the use of geographical knowledge in all aspects of marketing, from sales and distribution planning to targeted advertising.

Hashtag: This is a word or phrase preceded by a hash sign (#), used on social media to identify messages on a specific topic.

Heatmap: In the context of digital marketing, a heatmap is a visual representation of how users interact with your website.

Inbound Marketing: This strategy focuses on creating quality content that pulls people toward your company and product, where they naturally want to be.

Impressions: This term refers to the number of times a piece of content, such as an advertisement or social media post, is displayed.

Journey Mapping: It is a technique for visualizing a customer’s process, needs, and perceptions over the course of their relationship with a company.

JV (Joint Venture) Partners: In marketing, this refers to a strategic partnership where two businesses combine resources to promote and sell a product or service.

KPI (Key Performance Indicator): This is a measurable value that demonstrates how effectively a company is achieving key business objectives.

Keyword: In SEO, keywords are the words and phrases that people type into search engines.

Landing Page: This is a web page specifically designed to convert visitors into leads.

Loyalty Program: This marketing strategy is designed to encourage customers to continue to shop at or use the services of a business associated with each program.

Market Segmentation: This is the process of dividing a broad consumer or business market into sub-groups of consumers or segments based on some type of shared characteristics.

Multichannel Marketing: It involves communicating with customers via multiple digital and direct interactions, such as websites, social media, email, mail, and mobile applications.

Native Advertising: It is a form of online advertising that matches the form and function of the platform on which it appears.

Niche Market: It is a specific, and often small, target market.

Organic Traffic: This refers to the visitors that land on your website as a result of unpaid (organic) search results.

Omnichannel Marketing: It is a cross-channel business model that companies use to improve their customer experience.

PPC (Pay-Per-Click): This internet advertising model is used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.

Pay-Per-Click (PPC): A type of online advertising where advertisers pay each time a user clicks on one of their online ads.

Personal Branding: A strategy that involves creating a prescribed image or impression in the mind of others about an individual or a company.

Product Placement: An advertising technique where brands are integrated into various forms of media, like TV shows or movies, to promote their products subtly.

Programmatic Advertising: This involves automated bidding on advertising inventory in real-time, for the opportunity to show an ad to a specific customer, in a specific context.

Public Relations (PR): It’s about managing public opinion of a business through maintaining relationships with media outlets, creating a positive public image, and handling crisis situations.

QR Code Marketing: This involves using QR codes (quick response codes) in advertising to enable customers to access a website or app by scanning the code with their smartphones.

Qualitative Data: Data that measures qualities and is more descriptive, used to form insights about customer attitudes, behavior or opinions.

Quantitative Data: It is numerical data, used in systematic statistical analysis of consumer behavior and market trends.

Remarketing: This is a marketing strategy that involves reaching out to users who have previously interacted with your business.

Return on Investment (ROI): It is a measure of the profitability of an investment and is calculated as the ratio of net profit to the total cost of the investment.

SEO (Search Engine Optimization): A strategy for increasing the quantity and quality of traffic to your website through organic search engine results.

Social Media Marketing: Utilizing social media platforms like Facebook, Instagram, Twitter etc. to promote a product or service.

Target Audience: Specific group of people identified as the intended recipient of an advertisement or message.

User-Generated Content (UGC): Any form of content, such as images, videos, text, and audio, that has been posted by users on online platforms such as social media.

Value Proposition: A unique benefit or advantage offered by a business to its customers, differentiated from competitors.

Viral Marketing: A marketing strategy that relies on individuals sharing a message or content with others, thus spreading the message organically and rapidly.

Word-of-Mouth Marketing: It’s when customers share their experiences or opinions about a product or service with others, typically driving new customers to the business.

Xerox Marketing: Named after the Xerox company, it involves repeatedly exposing customers to the same message to enhance their understanding and recognition of a brand.

Yield Management: A pricing strategy that involves selling a product or service at different prices to maximize revenue.

Zero-Sum Game: In marketing, a competitive situation in which every gain by one firm results in a loss by another firm.

ZMOT (Zero Moment of Truth): A term coined by Google to describe the moment in the buying process when the consumer researches a product online before making a purchase.