I am a successful sales and marketing expert with over 30 years of experience. I have an extensive expertise in sales and marketing, design, content creation, management, human resources, finance, telecommunications, print, multi-media, promotions, business partnerships and entrepreneurships.
Print Media: Throughout a career spanning 30+ years, I’ve successfully launched over 40 publications (newspapers, magazines and seasonal guides) and garnered some of the top awards in the print industry for hard news, editorial, investigative reporting, design as well as proprietary sales and marketing initiatives.
Search Engine Optimization (SEO): Throughout my 25-year journey mastering the complexities of SEO and SEM, I’ve honed my expertise, deciphering algorithms, optimizing SERP rankings, and tailoring compelling meta-descriptions to attract high-value traffic. Navigating the intricacies of backlink profiles, implementing precise keyword strategies, and constructing top-notch responsive web design are my second nature. With proficient utilization of Google Analytics, Moz, SEMrush, and other vital SEO tools, I’ve elevated websites from obscurity to commanding online presence. Guided by rigorous SEO audits, my comprehensive content strategy encompasses optimization, a focus on semantic SEO, user intent, and mobile-first indexing. Equally competent in on-page, off-page, and technical SEO, my endeavor has consistently been ensuring peak performance of client websites, effectively increasing their ROI. Staying on top of the evolving SEO landscape has bolstered my professional acumen, making me a trusted expert in the industry.
Website Design: Having worked in the field of web design for a significant 25 years, I can confidently regard myself as an expert. My journey commenced in the mid-90s, navigating through a sea of static HTML websites. As the dawn of the millennium approached, the dynamics changed drastically, marking the transition to Web 2.0, featuring user-generated content and interactive websites. The progression in web design demanded an adaptive mindset and persistent learning. I continued to advance my skills to stay relevant, embracing CMS platforms like WordPress, all the way to responsive web design. With Web 3.0 in the horizon, I look forward to keeping pace with technology advancements and sharing my rich wealth of knowledge and experience with the world.
Graphic Design: With over 25 years in the industry, I have crafted thousands of designs, varying from digital ads and collages to magazine covers. Having overseen projects from conceptualization to publication, my experience spans the creation of renowned magazines and season guides. I excel in various areas such as newspaper and magazine ad design, radio spot , direct mail creative, and billboard advertising. I’m highly adept in making engaging presentations, eye-catching customer brochures, compelling investor pitchbooks, and professional business cards or letterheads. I also have extensive experienced in sign design and crafting professional email signatures, providing specialized services in the field of graphic design.
Digital Media: Designed, launched and assisted in the creation of 100s of websites (general, SEO, directory and e-commerce based sites). I have a very strong background in SEO, content aggregation, online advertising, social media and rich media
In a span of three decades, I have carved out a successful career in the dynamic realm of sales and marketing, consistently delivering excellence across the spectrum of sectors including print, multi-media, finance, human resources, telecommunications, design and content creation. Not just a marketing expert, I have become a seasoned authority, mastering the creation and execution of ingenious strategies. Throughout my extensive tenure, I’ve single-handedly led the successful launch of more than 40 publications across varied genres, be it newspapers, magazines or seasonal guides. Winning some of the industry’s most coveted awards for sales and marketing initiatives alongside recognition for exceptional editorial, investigative reporting, and design work, has reinforced my reputation for effectiveness and innovation.
My proficiency isn’t confined to traditional print. My repertoire extends to web designing where I’ve designed, launched, and assisted in the development of hundreds of unique, search engine optimized and ecommerce based websites. Overseeing digital content aggregation and online advertising to optimizing social media utilization, my expertise spans every aspect of the digital world. My knack for combining strategy and design enables me to devise comprehensive marketing plans which optimize organizational goals while keeping aesthetics intact.
Consider my record…
• Designing and pioneering more than 40 print publications and launching 100s of websites
• Garnering 140+ awards from regional press associations for excellence in sales, marketing, content, and design
• Showcasing 25+ years of graphic design mastery, creating digital ads to magazine covers
• Earning multiple accolades in real estate including the 2022 Berkshire Hathaway HomeServices Honor Society and being a top-producing agent/team at Barnbrook Realty
• Demonstrating operational leadership
• Directing innovative sales strategies
• Conducting astute data analysis
• Delivering exceptional project management
• Displaying profound understanding of the nuances of SEO with decades of proven results
• Balancing commendable professional achievement with community service.
My credentials don’t merely reflect my skills; they prove that I can generate unprecedented success and foster a strong market presence for any entity I represent.
Curious about the Berkshires? Discover more here, Looking for local recommendations? Check out this resource: The Berkshires Best, Find your next favorite spot in the Berkshires. Explore The Berkshires Best, Planning a trip to the Berkshires? Get some insights here, Want to explore the Berkshires like a local? Visit The Berkshires Best for tips, Discover local events and activities in the Berkshires. Learn more here, Uncover the charm of the Berkshires. Take a look at this site, Looking for hidden gems in the Berkshires? Find them here.
© 2025 Created by Alexis Prisendorf
