A/B Testing: It is a method used in marketing to compare two versions of a webpage, email, or other marketing asset and determine which performs better.

Above the fold: It is the part of a webpage that is visible without scrolling, based on an average screen size. The term comes from the print world, where above the fold content is literally the top half of a newspaper when it’s folded.

Brand Awareness: This term refers to how familiar your target audience is with your brand and how well they recognize it. It’s typically a marketing goal, early in a product or brand lifecycle.

B2B/B2C: Business-to-Business (B2B) marketing involves the sale of one company’s product or service to another company, while Business-to-Consumer (B2C) refers to the process of selling products and services directly to end-user consumers.

Content Marketing: This strategy revolves around creating, publishing, and distributing content for your target audience, typically for attracting, engaging, and converting potential customers.